Business today judges us by who can generate the most interest, excitement and commitment toward his or her respective service, product, opportunity or point of view. And while some people yield fantastic dollars, others languish in mediocrity.
What’s the difference? How do you become the winner in the battle for other people’s energy, commitment, time and money? The answer is within each of us in the form of natural TALENT and learned SKILL. Those that have the most talent and skill to enroll others and generate the most influence will make the most sales and the most income.
In order to do that we need to dispel a few sales myths once and for all…
Myth 3
All salespeople are sharks.
There are people out there (Hey, you may be one of them!) who would rank sales below sewerage technician or human guinea pig for nuclear science as their chosen profession or the person they’d most like NOT to meet!
To you guys who hold that view, being “sold” anything, never mind working in sales, is a fate worse than death. And the mere mention of the word conjures up visions of sleazy, cigar-chomping sloths out to take advantage of anyone they can.
Fact 3
First of all, if you fear that you might be viewed this way, or have that vision yourself, it’s going to be tough to come across in a credible way. Your fear or dislike of the profession will be reflected in your effectiveness.
Salespeople are simply information gatherers and deliverers of needed services, products and opportunities. You must first transform your view of sales in order to sell. John F. Kennedy sold, Martin Luther King sold,
Gandhi sold, your kids are constantly selling. Michael Dell, Lou Gerstner, Warren Buffet, Vince Lombardi, your minister, your parents—they all sell. These folks have all delivered compelling information at critical times to enable others to rise to higher levels of productivity, competency and personal advantage. The image you choose is your own.
SalesDogs takes both a serious and an irreverent view of ourselves. There is a “dog” in each of us. And there is also a jewel. SalesDogs is an attempt to teach you to see both.
Through a bit of humor, powerful personal development training, and many breakthrough techniques, SalesDogs is designed to elevate you to be as strong as you want to be, solely for the advantage of yourself and others. The more you serve, the more you are rewarded.
SalesDogs will make any type of selling easier. You will learn to recognize yourself for the SalesDog you are so you can leverage your talent into cash. It will also teach you the best sales skills, mental skills and emotional skills from the other breeds so you can enhance your natural talents and be the leader of the pack.
SalesDogs is a methodology that helps you to uncover and capitalize on your strengths.
Sales is a true personal development journey. Everything that you learn about selling, about people, about presenting, about marketing, about handling objections will put cash directly in your pocket. You learn every day about who you really are and what you are made of.
What an adventure!
A true SalesDog knows that enthusiasm, energy and good training can only translate into personal satisfaction and cash! This book is your own personal training program toward a richer, happier, more enjoyable life. The more you read it, the more you will sell and the more fun it will become.
So let’s go hunting.
