Business today judges us by who can generate the most interest, excitement, and commitment toward his or her respective service, product, opportunity, or point of view. And while some people yield fantastic dollars, others languish in mediocrity.
What’s the difference? How do you become the winner in the battle for other people’s energy, commitment, time, and money? The answer is within each of us in the form of natural TALENT and learned SKILL. Those that have the most talent and skill to enroll others and generate the most influence will make the most sales and the most income.
In order to do that, we need to dispel a few sales myths once and for all…
You have to be an “attack dog” to be successful in the world of sales. Only certain people can “do” sales.
For too long the “key” to sales has been presented as the Holy Grail. Countless books, tapes and gurus all profess to know the secret to sales mastery and success. We have dissected, analyzed, systematized, jargonized and “purified” sales to the point that we have lost touch with the essence of selling and forgotten the simple truth.
The truth is you don’t have to be a thick-skinned “attack dog” to be successful in sales. That is only one type of SalesDog. There are actually five breeds of SalesDogs. If you can discover what breed you are naturally and use that talent, it is then simply a question of playing to your strength. And if you can then go on to learn a few skills from the other breeds you will enjoy even greater success.
For example, a Golden Retriever is the happiest, friendliest, most lovable dog on the planet—he will wag his tail and slobber all over you at every opportunity. BUT if you threaten his master—suddenly he’s not so friendly! The Golden Retriever’s talent is to be friendly and lovable, but he can be trained with a few Pit Bull skills.
We are all individuals, and any effort to pour us all into the set mold of the perfect salesperson is doomed from the start and will do nothing but make the vast majority of us unhappy and spectacularly unsuccessful.
SalesDogs takes both a serious and an irreverent view of ourselves. There is a “dog” in each of us. And there is also a jewel. SalesDogs is an attempt to teach you to see both.
Through a bit of humor, powerful personal development training, and many breakthrough techniques, SalesDogs is designed to elevate you to be as strong as you want to be, solely for the advantage of yourself and others. The more you serve, the more you are rewarded.
SalesDogs will make any type of selling easier. You will learn to recognize yourself for the SalesDog you are so you can leverage your talent into cash. It will also teach you the best sales skills, mental skills and emotional skills from the other breeds so you can enhance your natural talents and be the leader of the pack.
SalesDogs is a methodology that helps you to uncover and capitalize on your strengths.
Sales is a true personal development journey. Everything that you learn about selling, about people, about presenting, about marketing, about handling objections will put cash directly in your pocket. You learn every day about who you really are and what you are made of.
What an adventure!
A true SalesDog knows that enthusiasm, energy and good training can only translate into personal satisfaction and cash! This book is your own personal training program toward a richer, happier, more enjoyable life. The more you read it, the more you will sell and the more fun it will become.
So let’s go hunting.
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell.
SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more.
The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same.
While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker. Order your copy of Sales Dogs today.