Myth 5
I don’t work in sales.
Fact 5
Whether you consider yourself a salesperson or not, the lessons of sales are incredibly valuable. They are the same lessons that will give you whatever it is you want from your life.
I would maintain that everyone sells. If you’re married or in a relationship, if you have kids, if you are a business owner, if you are an employee, in fact, if you have a pulse, you are in a high-pitched sales contest most of the time. Life is sales. And the members of your sales team change as you change, depending on the phases of your life and the crisis or situation at hand.
If you work on a team, handling objections and convincing others is a constant process. Dealing with your boss, your banker, your siblings, vendors, collectors and the guy next door are all part of the sales process.
However, the most important sales contract that you will ever win is the one with yourself. You are your harshest critic, your most difficult client and your own personal objection/ rejection machine. Yet you must sell to yourself on a daily basis.
The skills inherent in sales are probably the most life-changing skills people can have, even if they never call on one prospect. I can tell you that learning and mastering those skills has woven the tapestry of my life. The incredible quality of my marriage, my family, my career, my friends, my lifestyle are a direct result of the lessons I have learned and implemented from sales.
And most of that was not learned from any sales training course or high-priced consultant. It is the result of thirty years of observation, understanding and implementation. The more you review this book, the more it will make your life easier, richer and more rewarding.
SalesDogs takes both a serious and an irreverent view of ourselves. There is a “dog” in each of us. And there is also a jewel. SalesDogs is an attempt to teach you to see both.
Through a bit of humor, powerful personal development training, and many breakthrough techniques, SalesDogs is designed to elevate you to be as strong as you want to be, solely for the advantage of yourself and others. The more you serve, the more you are rewarded.
SalesDogs will make any type of selling easier. You will learn to recognize yourself for the SalesDog you are so you can leverage your talent into cash. It will also teach you the best sales skills, mental skills and emotional skills from the other breeds so you can enhance your natural talents and be the leader of the pack.
SalesDogs is a methodology that helps you to uncover and capitalize on your strengths.
Sales is a true personal development journey. Everything that you learn about selling, about people, about presenting, about marketing, about handling objections will put cash directly in your pocket. You learn every day about who you really are and what you are made of.
What an adventure!
A true SalesDog knows that enthusiasm, energy and good training can only translate into personal satisfaction and cash! This book is your own personal training program toward a richer, happier, more enjoyable life. The more you read it, the more you will sell and the more fun it will become.
So let’s go hunting.
